This was originally going to be a long-ish post about the ins and outs of ello. I got an invite early last week and immediately started playing around with what seemed like a new toy. I spent time learning how to upload, how to post links and gifs and whatever else, and how to use ello. I had lots of notes and was gathering quotes from other newb users, but then I saw something that had me change my mind so much that I deleted my account.
What happened? Well, I learned about their business model (tl;dr is that the people behind the business took money from venture capitalists which means ello might not be selling our information now, but they will almost certainly sell us out later on). There's no mention of the almost $500k they took on their page about why they don't have advertisement on the site. The old truism of "If you're not paying for the product, you are the product," isn't always true, but it's something I keep in the back of my mind when I hear about "free" things. And it came back to me when I learned about the venture capitalism.
The truth is, I should check out these things ahead of time. However, the allure of an ad free, privacy oriented online social network was more than I could resist. I should have known better, really. And okay, I'm a bit of a hypocrite here... I've sold my soul to Android/Google and am 90% comfortable with that. I've also sold my soul to Twitter and Facebook, with varying degrees of comfort. I do have one frequent shopper card... I cringe every time I use it, but I still use it. And now I find out I bought the magic beans again? Again, I say, "nope." And, to quote one of my favorite movies, I say...
Update on 10/2/14: I'm still getting email from them even though I deleted my account and have tried unsubscribing. No, I'm not happy about this.